Climate change is becoming a more relevant, but also a more complex subject which often leads it to seem distant and intangible. Many people find it challenging to live a sustainable lifestyle because they think it is uncomfortable and expensive. Additionally, individual actions often feel powerless when contrasted with the impacts of industry. VIRTUe does however, believe in the huge potential of collective human actions.

However, this doesn’t negate the fact that building and construction are responsible for 39% of CO2 emissions, making the sector a key player in reaching global sustainability goals. Designers have the power to stimulate sustainable behaviour as people are heavily affected by their built environment. We are stuck in a status quo where the industry is not guiding users to a more sustainable mindset, and therefore is not receiving incentive to change. We aim to break this loop and introduce an integrated approach to both sustainable building and living.  Not all people have influence on the choices being made in the buidling industry, however every one has influence on the choices you make within your own home. Therefore the escapegame focuses on elements that influence climate change at home.